My roots are in design research. Over the years, I've worked across service design and business design, building experience in shaping both delivery and strategic direction depending on team maturity and context.

I typically work across:

• Making sense of complexity through research and systems thinking

• Turning fragmented products, services and processes into coherent experiences

• Translating insights into strategic direction and decision-making

• Designing ways of working around research and experimentation

• Building research capability and confidence across teams

I'm also deepening my practice in foresight and innovation!